To redesign the existing Bemis Custom Plastics website to better reflect its personality; an innovative and visionary company that does amazing things with plastics. Not only did we have to position Bemis Custom Plastics as an expert in complex plastics manufacturing but also demonstrate Bemis to be a trusted business partner committed to producing results that deliver on all measurable levels.

The strategy we employed was simple yet effective. We listened, and learned everything we could about Bemis’ business - their real and perceived strengths, weakenesses and pains. We also learned as much about the different audiences Bemis was targetting. This helped us create a website that speaks directly to its key target audience - designers; engineers; buyers - in their own “language.” It made it easy for their different audience to get to the heart of the information specific to their needs. At the same time, it allowed easy access to other related information and resources they might need.

An aesthetically pleasing and informative website that:

1. clearly establishes Bemis Custom Plastics as an award-winning industry leader that is known for providing disruptive solutions to its roster of blue-chip customers.

2. shows why Bemis is in a league of its own and makes them want to explore the site further.

3. gives visitors both an instant overview or indepth information via videos, case studies, press releases on what and how Bemis can do for them.

4. generates greater interest in Bemis - as a potential business partner and employer.