Dodge Avenger at the Billboard Latin Music Conference & Awards
Deliverables: Data Capture, Video Production, Micro-Site Development & Social Integration, Social Media Marketing
Deliverables: Data Capture, Video Production, Micro-Site Development & Social Integration, Social Media Marketing
Data Capture Case Study: Dodge AvengerData Capture Objective: During the conference The Dodge Avenger activation during the conference was made up of a branded backdrop with a 2007DUB Edition Dodge Avenger in the foreground. Event goers were invited to receive a free souvenir photo of the event by taking a standing next to the automobile. In order to retrieve the photos the participants were given a card,each with a unique code where after filling out a quick survey and registration process, they'd be able to download their image
Our data capture team took this concept a step further and integrated the photo library into an existing photo sharing community so that the branded images would receive additional exposure to audiences who were did not attend the event but fell within the desired demographic.
Our data capture team took this concept a step further and integrated the photo library into an existing photo sharing community so that the branded images would receive additional exposure to audiences who were did not attend the event but fell within the desired demographic.
Dodge Avenger, Branded Entertainment
Video Production Objective: Produce all access entertainment video segments that capture some of the biggest names within the latino music industry during the conference while highlighting Dodge Avenger's participation within the event. To do this, a studio was setup within the Dodge exhibition area, complete with director's chairs and lighting setups so that interviews could be produced within a branded setting.
Video Production Objective: Produce all access entertainment video segments that capture some of the biggest names within the latino music industry during the conference while highlighting Dodge Avenger's participation within the event. To do this, a studio was setup within the Dodge exhibition area, complete with director's chairs and lighting setups so that interviews could be produced within a branded setting.
Dodge Avenger Branded Micro - Site, Broadband Video Channel
Deliverables: Over 20 separate interviews were conducted along with 4 special reports each highlighting special events throughout the week (i.e. MTV 3Showcase, Taping of the Daddy Yankee On Fuego Radio Show, Red Carpet Coverage of the Billboard Bash and Red Carpet Coverage of the Award Show). All deliverables were then incorporated into a micro video channel, tagged and distributed through the various video share networks.
Deliverables: Over 20 separate interviews were conducted along with 4 special reports each highlighting special events throughout the week (i.e. MTV 3Showcase, Taping of the Daddy Yankee On Fuego Radio Show, Red Carpet Coverage of the Billboard Bash and Red Carpet Coverage of the Award Show). All deliverables were then incorporated into a micro video channel, tagged and distributed through the various video share networks.
