ESPN DEPORTES & SAUZA TEQUILA
Branded Entertainment, On Air Promos
Objective: ESPN Deportes and Sauza Tequila partnered up toco-promote the upcoming broadcast of the Dominoes Federation WorldChampionship. To do this ESPN Deportes installed several dominoes themedpavillions, sponsored by Sauza Tequila at key events throughout the country.
Deliverables: Creation of a one minute "reality" spot where Sauza isactivating dominos at select ESPN DEPORTES events. The spots show how Sauza isinteracting with the consumer on the ground with the ESPN Deportes brand anddominoes. The first of the events took place in Los Angeles during the Cinco deMayo weekend at Whittier Narrows Park. The second was filmed in San Franciscoduring the Major League Baseball All Star Week - Home Run Derby After Party.
Branded Entertainment, On Air Promos
Objective: ESPN Deportes and Sauza Tequila partnered up toco-promote the upcoming broadcast of the Dominoes Federation WorldChampionship. To do this ESPN Deportes installed several dominoes themedpavillions, sponsored by Sauza Tequila at key events throughout the country.
Deliverables: Creation of a one minute "reality" spot where Sauza isactivating dominos at select ESPN DEPORTES events. The spots show how Sauza isinteracting with the consumer on the ground with the ESPN Deportes brand anddominoes. The first of the events took place in Los Angeles during the Cinco deMayo weekend at Whittier Narrows Park. The second was filmed in San Franciscoduring the Major League Baseball All Star Week - Home Run Derby After Party.
