Develop a design concept and standard that refreshes Saks Fifth Avenue's Online Catalog Pages.
GOAL / CONCEPT Develop a design concept and standard that refreshes Saks Fifth Avenue's Online Catalog Pages.
:: NOTE :: THIS IS A DESIGN CONCEPT AND IS NOT FINAL PRODUCTION IMAGES, ILLUSTRATIONS, PRODUCT PHOTOGRAPHY, AND TRADE NAMES ARE NOT OWNED BY ZAMARTZ
RESEARCH Competitive research on department stores, fashion brands, and catalog/magazine engins. Nordstrom, Michael Kors, ISSUU featured.
DESIGN CONCEPT Based on the golden ration and the saks square logo. Featuring Greyscale color pallet to highlight products and images and reflect branding. Inspired accents by fashion illustrations.Overlay text versus images for dynamic hierarchy of information.
Illustration featured Antino Soares & Oscar de la Renta
IA, GRID, CURENT SITE • Brief Information Architecture on how information exists on the pages • View of basic grid structure • Current Saks Fifth Avenue Catalog Pages
BOOTSTRAP GRID CONCEPT
970px wide | 12 Colums | 1024 overflow to full width
• Hightlights current catalog featured story as well as inside story for web use. • A listing of current "Editorial Select" items to be purcased online and a link to it's page inside the catalog. • Seconday Mood story with further spread feature and secondary inside story. • Lising of previous catalogs
Painting featured Zaria Forman
Illustration featured Antino Soares
CATALOG VIEW Features Full Spread Catalog viewing with minimal navigation within touch radius. Each spread has the option to target products as well as a listing of all current spread products beneath. The listing of products helps with the transition of a spread based layout to mobile.