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    Z•A•Martz focuses on 3 core concepts : Technical Structure, Design Esthetics, Business Objectives! Each Portion of the the Z•A•Martz logo repre… Read More
    Z•A•Martz focuses on 3 core concepts : Technical Structure, Design Esthetics, Business Objectives! Each Portion of the the Z•A•Martz logo represents one of the three facets on my approach. The logo is composed of three colors plus white. I went back to the downward pointing logo with the understanding in this digital age content is explored by going downward instead of side to side. Thus the logo directs you to the content. The "Z•A•MARTZ" Text also directs attention down and the bottom point of the mark can fit into the valley of the "M" (also points downward). The fractal pattern I created evokes the logo esthetic but allows for a very unique repeating pattern that forms irregular shapes between each a joining fractal square. Read Less
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Z•A•Martz focuses on 3 core concepts :
Technical Structure, Design Esthetic, Business Objectives!
 
Each Portion of the the Z•A•Martz logo represents one of the three facets on my approach. The logo is composed of three colors plus white. 
 
I went back to the downward pointing logo with the understanding in this digital age content is explored by going downward instead of side to side. Thus the logo directs you to the content.
 
The "Z•A•MARTZ" Text also directs attention down and the bottom point of the mark can fit into the valley of the "M" (also points downward).
 
The fractal pattern I created evokes the logo esthetic but allows for a very unique repeating pattern that forms irregular shapes between each a joining fractal square.
Logo Design process
Final 2014 Logo
Logo hystory 2006-2014
2006
2010
2011
2013
Long Background
Standard Background unit 900 x 900 px
Applied to Twitter
Applied to Facebook