The briefing was simple: to create a new watering for people who like having plants indoors.
Considering that the apartments only get smaller, people who are found of the gardening activity have to face one thing: after wetting the plants, what do they do with the watering? 
What if you hang it on the wall?
The hiphose makes you want a watering even if you don't have plants. It comes to redefine the concept of the watering itself and other “service area equipments”.
It is easy to use and looks cute on your wall. How about decorating the house for yourself, including the parts that you usually will not show to you guests?