Agency: Contagion

Art Director: Gentiana Shabani
Copywriter: Bronte Adshead

 

BRIEF

Our client, Nappies Direct wanted a Direct Mail piece and a compelling Media Kit to showcase advertising opportunities to Media and Marketing Directors.

Rough sketch ideas for Direct Mail Piece pitched to and selected by client.

 

Nappies Direct loves to help fellow mums, and what better to use as a symbol of helpfulness to mums than a bib? This idea brings that characteristic of the company by showing directors that Nappies Direct are willing to help develop solutions and make it easy for them. What makes it even more helpful, is people can take it home for their own kids to use it. Leaving a lasting impression of Nappies Direct in their homes.

 

This idea plays on the fact that Media and Marketing Directors receive a lot of offers that clog up their inbox and aren't very useful. Being quite a cynical and savvy bunch, we've got just the right thing to catch their attention. Just like opening an email, you don't really know what to expect when opening a nappy. It also puts a twist on the company's main product, nappies, to give directors a laugh and introduce them to the warm, chatty tone of Nappies Direct. This idea will be sure to have talkability all over the office too.