Gentiana Shabani's profile

2013 Newspaper Award Winner-Pay him back with love

Gentiana Shabani
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2013 Student Newspaper Advertising Competition Winner
Otago Daily Times & News Works NZ
 
 
 
Title: Pay him back with love
Art Director: Gentiana Shabani
Copywriter: Melanie Lynskey
 
BRIEF
The Farmers Father’s Day Challenge involved students preparing an ad campaign to drive newspaper readers to buy the perfect gift for dad. The students advertising campaign needed to draw on the strength of newspapers.
 
SINGLE MINDED MESSAGE
Show Dad that you love him this Father’s Day with a gift from Farmers.
 
INSIGHT
It costs our dad a fortune to show he loves us, but it’s easy for us to return his love with a small gesture.
 
CREATIVE IDEA
Put a price on how much our dad loves us using retail ads.
farmers newspaper Retail Father's Day newsworks campaign copy type visuals
farmers newspaper Retail Father's Day newsworks campaign copy type visuals
farmers newspaper Retail Father's Day newsworks campaign copy type visuals
farmers newspaper Retail Father's Day newsworks campaign copy type visuals
PR on the Campaign
Photographs from the event
farmers newspaper Retail Father's Day newsworks campaign copy type visuals
farmers newspaper Retail Father's Day newsworks campaign copy type visuals
farmers newspaper Retail Father's Day newsworks campaign copy type visuals
2013 Newspaper Award Winner-Pay him back with love
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Gentiana Shabani's profile

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Gentiana Shabani's profile
Auckland, New Zealand

2013 Newspaper Award Winner-Pay him back with love

Father's day is on the First Sunday in September - the brief was to drive newspaper readers to Farmers to buy that perfect gift for Dad. The adve Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives