MashupProduct Design & Promotions
I created a range of smoothies which would be branded by Tesco's called Mashup. The product targets youngsters and uses seasons to determine different flavours.
Main Logo for the Brand using each Main and Secondary Colour from the four flavours.
Spring flavour, Blossom Bliss, uses pinks and greens to connote the beginning of natural life.
Summer flavour, Tropic Twist, uses oranges and yellows to connote the heat of the weather through the holidays.
Autumn flavour, Fall Fusion uses reds and oranges to connote the falling of leaves that cover the ground.
Winter flavour, Glacial Glee, uses blues and greys to connote the coldness and freezing conditions that swift throughout.
The product design uses the current bottles that Tesco uses, but with a new label.
Four posters were designed to advertise each product.
I also created a website for the products. The pages are all below.
