Saga - Paquetá Esportes
Paquetá Esportes: The Saga - Advertising. Brazil, 2013.
 
Paquetá Esportes is a very porpular sportswear and equipment local store. The advertisign piece's goal was to announce the selling of Brazil's official football jersey, by telling the story of an unfortuned boy whose ancestry failed in getting an official Brazil jersey every year Brazil won a world cup - but he is commited to get it this year - with the help of Paquetá Esportes (of course!)
 
The design concept was to build a room that would represent this failed tradition's sanctuary - with photos, thopies, newspaper cuts, statues, medals and absolutely everything that representes this family's passion.
 
Talking about brazilian footbal, the color palette could not be anything other than yellow, green and blue - it was combined with warm neutral colors applied in natural textures in order to give an antique feel for the room.
Moodboard and color palette
The Saga - Paquetá Esportes - Advertising. Brazil, 2013
 
Cubo Filmes
Directed by Lucas Fogs
Cinematography by Pablo Rosa
Production Design by Ana Gusson
Produced by Gina O'Donnel
Client: Paquetá Esportes
Agency: Selling
Saga - Paquetá Esportes
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Saga - Paquetá Esportes

Art Direction for Paquetá Esportes Advertising.
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