Client: Valyoo Technologies - Lenskart
Task: The objective of the project was to redesign the logo of the largest online retailer of spectacles and sunglasses in India. lenskart.com offers abundant choices, and because of this, there's a playful addictiveness in the manner in which their customers engage with them. The creative interpretation of this fact forms the crux of the design.
Design Solution: We took PLAYFUL ABUNDANCE as our design solution. Abundance is signified by the infinity symbol and the Playfulness is brought out in the way the infinity symbol is interpreted in the context of spectacles, bag, jewellery ring and hourglass time.
Task: The objective of the project was to redesign the logo of the largest online retailer of spectacles and sunglasses in India. lenskart.com offers abundant choices, and because of this, there's a playful addictiveness in the manner in which their customers engage with them. The creative interpretation of this fact forms the crux of the design.
Design Solution: We took PLAYFUL ABUNDANCE as our design solution. Abundance is signified by the infinity symbol and the Playfulness is brought out in the way the infinity symbol is interpreted in the context of spectacles, bag, jewellery ring and hourglass time.
Agency: Black Swan Life
Stationery Design for Lenskart
