During 2013Ā i was assigned to make a fidelization tool.
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Problem: Sales people inĀ Construction Industry need real samples of the product what they sells, but thereĀ“s a lot of productos and it was very common that client loose it.Ā
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Solution: Create a sample package that contains all productĀ samples inside, and we include a brand sketchbook as a gift and a portfolio with all projects that company made during 39 years. these two last tools with teh purpose to increase Ā the "top of mind" of the Brand.
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Result: We launch This sample kit during "expoconstrucciĆ³n" on BogotĆ” and the results was inmediattely: Ā all clients want to have one of the Exiplast Sample kits at least in their offices. On 2013 Ā the demand is so high that Exiplast decide to sell this toolkits even to his oldest clients.
Package Prototypes:
ExiplastĀ®Ā Sample Kit Includes: AquaglassĀ® Sample, TejaluzĀ® GIPĀ® Sample, DanpalonĀ® Color Chart, DuroglassĀ® and TejaluzĀ® Color Chart, ExiplastĀ® portfolio book, and ExiplastĀ® sketchbook
Sample kit was designed to be easy to carry on everywhere, its weight is around 1kg so its easy to consult its information in builds on construction, design offices even cafes.
Sample Kit was Launched during Expoconstruccion 2013
