Gotta Love Photography is a new business located in Newcastle, Australia that provides photography services and in future, intends to deliver photography training. The key objective of this brief was to create a logo and watermark for the business-owner's photographs. The focus was to design a professional logo that captured the essence of the business name and owner - one that she describes as bubbly, colourful, easy-going and happy. Special care was taken to ensure that the logo exhibited these characteristics, but also functioned well as a watermark, which would often appear over photographs as a single colour transparency. The result is a simple, hand-drawn, monoweight logo and script that encapsulates happiness, quirkiness and love, and functions strongly as a watermark.