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Wanting to position themselves as THE station to listen to at work, Virgin Radio's new campaign takes obscene pop lyrics out of context and puts them into the daily 9 to 5 grind of cubicles. Not safe to say them out loud around colleagues, but safe and approved for work when listening to Virgin Radio.

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Agency: Les Évadé
Creative Director: Jack Latulippe
Art Director: Martin Dupuis
Copywriters: Sylvain Thomin, Dimitrios Koussioulas
Director: Laurence Baz Morais
DOP: Simon-Pierre Gingras
Sound: Frédéric Laurier at BLVD 
Production: Les Enfants & Roméo et fils

Casting:
Body: Catherine Lemieux, Don Davidson
Talk Dirty: Stuart Fink, Pierre-André Sigouin
Gorillas: Shayne Devouges, Nicola Dawn Brook

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2015 Applied Arts Award - 30 sec or less single: Talk Dirty
2015 Marketing Awards - Film single small budget, Shortlist: Body
2015 Marketing Awards - Film single small budget, Shortlist: Talk Dirty
2015 Marketing Awards - Film single small budget, Shortlist: Gorillas
2015 Marketing Awards - Film campaign small budget, Shortlist
Virgin Radio: Approved4work
14
460
0
Published:

Virgin Radio: Approved4work

Wanting to position themselves as THE station to listen to at work, Virgin Radio's new campaign takes obscene pop lyrics out of context and puts Read More
14
460
0
Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial