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    For season three of Top Shot, a new strategy was developed. Individual contestant’s personality traits were communicated simply using a recogniza… Read More
    For season three of Top Shot, a new strategy was developed. Individual contestant’s personality traits were communicated simply using a recognizable, yet cogent device — the playing card. Referring to gamesmanship and chance, the cards let us know there were real people laying it all on the line for this fast-paced competition. Read Less
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Top Shot

Ad campaign produced for History®
For season three of Top Shot, a new strategy was developed. Individual contestant’s personality traits were communicated simply using a recognizable, yet cogent device — the playing card. Referring to gamesmanship and chance, the cards let us know there were real people laying it all on the line for this fast-paced competition.