Pinellas County is the leading destination on the Gulf Coast in the U.S., drawing more than 14 million visitors in 2012, including some 5.4 million overnight guests. Made up of 26 distinct communities, the area is best known for its record-breaking sunshine, 35 miles of spectacular white-sand beaches and a wide array of cultural offerings. A variety of attractions, world-class museums, sporting and beach activities, arts, culture and nature-related experiences make Pinellas County an unparalleled vacation destination, and its location on a Gulf peninsula makes it truly unique among Florida beach destinations.
Visit St. Pete Clearwater (VSPC) is the Pinellas County department that is responsible for the marketing and management of this vital county industry.
VSPC works with the local tourism industry to generate positive branded destination publicity in outlets around the globe. Department staff members orchestrate worldwide efforts with their outsourced public relations firms in New York, UK, Germany, and St. Petersburg, liaising with media representatives from various outlets, including broadcast, print, web and digital to secure story placement and coverage for the destination.
To help support this mission, the responsve VSPC Media and Partner Toolkit website was developed to provide up-to-date press release, assets and information to journalist and partners.
HSMAI 2013 Adrian Awards - Gold Adrian Award.
