45 videos. 15 interviews. 3 day turnarounds. 1 Month.
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The Snack Drama Players were born from a quick response campaign for Fiber One. The Saatchi & Saatchi campaign put a humorous and overly dramatic spin on the perils of dieting. The campaign ran for a month as we responded to tweets in realtime with dramatic scenarios loosely based on the tweets.
The Snack Drama Players took on a life of their own after the campaign as they continue to release videos and commentary in the social space.
The Snack Drama Players took on a life of their own after the campaign as they continue to release videos and commentary in the social space.
