12 films.10 documentaries. 2 trailers.
Levi’s® Workshops is one of the most integrated programs in the brand’s history – taking into consideration the objectives of retail, design, digital, corporate social responsibility, and the brand at large.
It was a powerful-new type of campaign that looks at digital and experiential work collectively and works to bridge the gap between consumers and corporations.
The first expression of this campaign was a print shop located in San Francisco’s Mission District. The workshop ran for 60 days, working with collaborators, celebrities, and local organizations to create new and engaging design projects that help bring messages of their pioneering spirit to life.