HP campaign
For the Hewlett Packard head quarters in San Francisco the HP campaign was developed for the Italian airports of Milan Linate and Rome. 'Change + HP' was the all over theme of this corporate campaign. Arrow like shapes were the visuals. More than 1000 graphics were applied in all public spaces; on walls, check in counters, tables and escalators, elevators and pillars. 2006.
In collaboration with Goodby Silverstein and Partners.
