This Reunion Outreach & Planning Guide was produced for the University ofPennsylvania’s Development & Alumni Relations department. The client was in needof a robust book and well designed promotional guide that incorporates years of ideas,suggestions and best practices to ensure the success of two of the largest alumnievents: Homecoming and Alumni Weekend. To bring the Reunion Outreach &Planning Guide vision to life and ensure reader usability, the publication is designedas a traditional notebook with sections and tabs. Nouveau Concepts continued the“Back to School” theme throughout the guide to evoke a sense of nostalgia andfamiliarity amongst the diverse group of alumni . We rounded the book out with acustom pocket on the back cover to strengthen its effectiveness amongst alumni whowill receive this book at an annual leadership conference called the Fall AlumniCommittee Training Session (FACTS). The client was so happy with the visual appealof the document we were requested to replicate the book on line with 100 additionalpages and web cross functionality. 28 pages, 9 x 12 Cover, 8.5 x 11.5 Text, 4-Color,Die Cut Tabs, Single Pocket.