Nouveau Concepts  new brand identity for LEAD Kappa a new leadership initiative developed by Kappa Alpha Psi Fraternity, Inc. When  asked to developed a strong and iconic imagery to represent this new program, Nouveau Concepts immediately went work to represent the goals of the program and the history of the fraternity in a new "never before" creative manner.  Our bold typeface and lively color pallette instantly embodies the program which calls for leadership, building partnerships and bringing more undergraduate members to participate in the National Convention. 

 

Creative Director: Stephane Jean-Baptiste

Designer: Kevin Williams