Delta Q úniQa. Natal 2010
My work: central idea, strategic direction and copywriting for all materials.
- Full campaign (tv, press, web, radio, pr events) presented a well known portuguese comedian and... George´s Clooney girlfriend, as a mild provocation to Nespresso.
(Jorge Trindade - creative director; Alexandre Nobre - art director)
Briefing: Delta is Nespresso main competitor in Portugal. Delta wanted to create a outstanding christmas promotion, that could boost it´s brand premium positioning and coffee machine sales.
Idea: a pop-up pov corner, a "Coffee Machine Tattoo Parlour" in which young designers and illustrators created custom Delta´s coffee machines, as per shoppers request. This service was called "úniQa" and lasted about a month, in 14 stores all over Portugal, in 2010 Christmas Season.
- Full campaign (tv, press, web, radio, pr events) presented a well known portuguese comedian and... George´s Clooney girlfriend, as a mild provocation to Nespresso.
- In a pr event, our campaign couple celebrated the love of portuguese celebrity couples offering them úniQas, custom coffee machines that captured their romantic stories.
- In January 2011, an art exhibition ended the project.
Awards 2011: Gold in Prémios à Eficácia (Efectiveness awards).
