Armida's Mexican Restaurant & Karaoke

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Identity Design and Branding

Armida's is a well established Mexican food and karaoke lounge, the direction of the client was to stay close to the original logo which included the image of a woman cooking. The end result is a logo that stays true to the Mexican food heritage, while bringing the identity to more contemporary direction. Along with the warm color pallet and icon development, a to go bag was concepted which utilized the icon set as a nice way to create a background pattern. The coolest part of this concept is the development of song quote developed in to unique typography treatment and applied to coasters.

Identity Design

Hand lettering
Brand Elements

Icon set