Final portfolio submitted for AWARD 2014.
BRIEF 1
Client: SMART Cars.
Product: Smart Fortwo.
Media: Poster.
TA: Urban Professionals.
Proposition: The easiest car you wil ever park.
BRIEF 2
Client: Logitech.
Product: UE Boom Bluetooth Speaker.
Media: Print.
TA: Those who live wirelessly.
Proposition: The only bluetooth speaker with 360 degree quality sound.
BRIEF 3
Client: Carsales.com.au
Product: Carsales.com.au
Media: Outdoor.
TA: Urban Anyone selling a car.
Proposition: The fastest way to sell your car.
BRIEF 4
Client: Google.
Product: Google Drive.
Media: Digital/Social.
TA: 25-50 year old computer users.
Proposition: The safest place to store your data.
BRIEF 5
Client: Auskick.
Product: Auskick.
Media: Digital/Social.
TA: Schoolchildren and their parents.
Proposition: Aussie rules, it's our football.
BRIEF 6
Client: LYNX.
Product: Legend Bodyspray.
Media: Radio. (30 seconds)
TA: Guys wanting to attract girls.
Proposition: Become irresitable to women.
BRIEF 7 - YOU DECIDE
Choose a brand, product or service and communicate something new about it in an interesting way.
Pick something that has been prominent in the media over the last couple of months.
Pick something that has been prominent in the media over the last couple of months.
Client: Specsavers.
Product: Eye tests.
Media: Print.
TA: Anyone who has poor vision.
Proposition: It's important to get your eyes checked.
BRIEF 8
Client: Ticketek.
Product: Monster Jam.
Media: Promo/Experiential.
TA: Families with young boys.
Proposition: The monster trucks are coming.
BRIEF 9
Client: Monteith's.
Product: Monteith's Crushed Apple Cider.
Media: lntegrated (three different media or more, linked with a core idea).
TA: Men and women, 18-29.
Proposition: Made with 100% freshly crushed apples.
