Summary
With the objective to encourage more mothers to breastfeed their babies by informing them about the benefits of breast milk, we decided to compete against baby formulas in their own territory by creating a brand called: LECHE MATERNA (MOMMY'S MILK) and designed a package in the shape of a woman's breast which carried all the information and benefits about breast feeding.
With the objective to encourage more mothers to breastfeed their babies by informing them about the benefits of breast milk, we decided to compete against baby formulas in their own territory by creating a brand called: LECHE MATERNA (MOMMY'S MILK) and designed a package in the shape of a woman's breast which carried all the information and benefits about breast feeding.
