Notitarde, one of the most relevant local newspaper in Venezuela, to face the complicated economic and social situation Venezuela was living because of the extreme economic regulations and money devaluation, in a time when even for economy experts was hard to keep up with what was happening with their money from day to day, decided to help Venezuelans to deal with the confusing situation with what they know best:
inform their readers in the best way they can inform.
That's why Notitarde created a free complimentary economy section added to the regular newspaper once a week with all the relevant information explained as easy as it could be explained.
These radios were part of the campaign that was designed to communicate the existence of the complimentary economy section.
