Challenge:
To create a virtual museum, designed specifically for a phone application. The artifacts of the museum are not typical for the walls of a traditional museum. The application captures a photographic version of the collection. Emphasis is placed on the interaction of the users and the artifacts so that it is more than simply standing in a galley, but being part of the experience of the museum as a whole.
Solution:
A digital museum collection that celebrates a company that has been around for the last 127 years. Whether it is in a grocery store, restaurant, the side of a skyscraper, or even in your fridge: Coca-Cola is everywhere. Being noticed by
To create a virtual museum, designed specifically for a phone application. The artifacts of the museum are not typical for the walls of a traditional museum. The application captures a photographic version of the collection. Emphasis is placed on the interaction of the users and the artifacts so that it is more than simply standing in a galley, but being part of the experience of the museum as a whole.
Solution:
A digital museum collection that celebrates a company that has been around for the last 127 years. Whether it is in a grocery store, restaurant, the side of a skyscraper, or even in your fridge: Coca-Cola is everywhere. Being noticed by
millions each day, it's difficult not to notice how iconic the brand is. The collection's purpose is for people to have the ability to share their experiences with the world's #1 soft drink, no matter who they are, where they are, or what they do. The user can be 20 or 50 and still enjoy the app. Through photography, from amateur iPhone shots to moments captured through a professional's lens, the brand is able to be spread that happiness Coca-Cola is known for.
