The Challenge
To create an identity for a cereal bar targeted to a wide range of customers.
The Solution
The client wanted to focus on the name flaky so a literal representation of cereal flakes was created for the brandmark. As for the brand language, subtle pastel colors were chosen to reflect the peacefulness one feels when waking up in the morning. A mix of photography and illustration were created to give it a friendly and playful vibe, yet keeping it approachable and elegant for a wide range of customers.
Disclaimer:
I claim no credit for the photographic images used on the designs posted on this site unless otherwise noted. Images used in the brand designs on this site are copyright to their respectful owners. All images used were used as dummy photos and were not used in the actual project.
I claim no credit for the photographic images used on the designs posted on this site unless otherwise noted. Images used in the brand designs on this site are copyright to their respectful owners. All images used were used as dummy photos and were not used in the actual project.
I hope you enjoyed it!
Thank you!
Thank you!
