Challenge
The newly started one woman show Pella Kommunikation AB needed a logo. The main service of the company will be copywriting, but Pella will also offer consulting in communication. She wanted the logo to be based on her own signature. Her idea was to have "Pella" in a more extrovert style and "Kommunikation AB" in a more strict classic typeface. The logo will be used on business cards, stationary templates, website and digital presentations.
The newly started one woman show Pella Kommunikation AB needed a logo. The main service of the company will be copywriting, but Pella will also offer consulting in communication. She wanted the logo to be based on her own signature. Her idea was to have "Pella" in a more extrovert style and "Kommunikation AB" in a more strict classic typeface. The logo will be used on business cards, stationary templates, website and digital presentations.
Solution
Knowing Pella very well, I intuitive went for a dynamic and clean version of her signature. Modern yet timeless with an ounce of 50´s design. Slightly cursive for a subtle feeling of drive and passion. Palatino Linotype was used for the text "Kommunikation AB". The chosen color, sort of raspberry red, is warm, lively and alert. I truly believe the new logo captures the talented person behind Pella Communication AB.
Left: Pellas signature. Right: Initial sketch.
Thank you for viewing my work!
Do you need help with your branding? Drop me an email at hello@bjornberglund.com with some short info about your challenge and I will get back to you soon.
Want to see more handmade type, logo design and other identity/branding work? Please click Follow. And if you are on Twitter or Instagram you find me under the name @bbquearen.
Do you need help with your branding? Drop me an email at hello@bjornberglund.com with some short info about your challenge and I will get back to you soon.
Want to see more handmade type, logo design and other identity/branding work? Please click Follow. And if you are on Twitter or Instagram you find me under the name @bbquearen.
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/Björn
