/ CHALLENGE /
THE CORE Create a logotype for DNF LABS. The company is aimed at providing advertising agencies and brands with creative technology services like Experiential marketing, Digital Activations, Mixed Reality, Bespoke application development, Kinetic sculpture and High-end CGI. Depending on the project DNF LABS will bring world class talent to execute the project – for example, if the brief requires leading kinetic sculpture, DNF LABS will bring a leading kinetic artist to the project. CUSTOMERS Advertising agencies and brands that appreciates uniqueness, quality, impression and innovation. COMPETITION Some of the more important competitors are: Unit9, StinkDigital, Media Monks, Zombie and d’strict. THE BRAND Words that should be associated with the brand are: Authentic, Innovative, Cool and Fun. USAGE The logo will be used on website, business cards, Instagram, stationery, showcase pages, et c.
/ SOLUTION /
/ SOLUTION /
SIMPLICITY FOR TRUST The final logo has a simplistic look that feels authentic and signals trust. UNIQUE DESIGN SOLUTION The unusual incorporation of the '&' makes sure this logo has a unique expression and at the same time it adds a bit of innovation and fun. Also, the use of an '&' instead of a 'n' also incorporates a bit of coolness. FITS IN BUT STANDS OUT I have worked hard to create a logo that you perhaps can sense which branch the company operates in (i.e. it feels like a company in the creative business). EASY TO USE The logo is stylish and clean, but at the same time also bold and strong. As every well-crafted logo shall be, the DNF LABS logo and is easy to recognize and remember, even in cost-effective one color print. MONOGRAM LOGO FOR DIGITAL USE The shorter monogram version works well for social media & other small size places.
Above. Initial pencil sketches in various style directions.
Above. Round-up of hand-drawn sketches that has been digitized and vectorized.
Above. From a few options presented to the client, this were the final direction that we chosed. Below. Experimenting with letter thickness, different 'a' and 's' plus also changing 'n' to 'x' or '&'.
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Peace,
/Björn
/Björn
