Georgia Laurette's profile

Brownjohn Chermayeff and Geismar Logo Redesign

This project centered on the incredible design studio Brownjohn, Chermayeff, and Geismar. While they never created a logo for themselves, always a logotype, I wanted to emulate their graphic simplicity and represent the unity of their work together when I created this logo. I selected the basic triadic red, blue, and yellow with transparencies to display the interplay of colors within the various placements of the squares. For this is what represents the designers and designs they created.
This duotone gift set displays some of the many iconic logos that BC&G created.
Brownjohn Chermayeff and Geismar Logo Redesign
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Brownjohn Chermayeff and Geismar Logo Redesign

This was a project in my Branding Design class where we were each given a different designer or studio. I got the classic Brownjohn, Chermayeff a Read More

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Creative Fields