Headquartered in Sydney Australia, Macquarie Bank is a premier provider of banking, financial, advisory, investment and funds management services. Their global operations include offices in most of the world's major financial centers. One agency, String Theory, was charged with creating an international set of brand guidelines and to do that we had to essentially reset their current design platform, an undertaking that took almost 18 months.
What came out of the process wasn't just the obvious design and advertising user manual that spoke to creative and client alike, but a relationship through consultation, collaboration, understanding and a willingness by all those involved to create bespoke communication material that matched the bespoke fiscal advisory services.
Client: Macquarie Bank Australia
Agency: String Theory
Designer: Nic Hall
Writers: Nic Hall, Jeremy Taine and Jane Cherrington
Designer/operator: Adrian Fitzgerald
