EVERYTHING IS CONNECTED
12 Steps for a Healthy Design was clearly not what the actual project was titled, but there are a number of truths in this strategic insight String Theory provided for their clients. Normally the domain of reasearchcentric publications with sleep inducing complexity and biblical proportions, the brief for this piece was to create a simple 12 step, digitally savvy alternative.
String Theory's positioning statement is; Everything is Connected. The design platform was to provide a clear line of sight throught each of the steps while ensuring there were String Theory design cues and personality throughout. Typographically that meant simplifying and adapting the well known 'Saloon Girl' font that flirtatiuosly embraced key words.
Client and agency: String Theory
Lead designer: Nic Hall
Mac designers: Tim Blower and Sheridan Hampton
Photography: Shutterstock
Principal typefaces: Adaptation of Saloon Girl, Klinic Slab and Gotham Narrow
