Sophia Georgopoulou's profile

LEPANTO - the actual white

Sophia Georgopoulou
•
 
The Brief
The company
To create a brand identity & packaging for the start up Lepanto Dairies, specializing in Greek traditional dairy goods. The target audience is mainly young urban professionals keen to a healthy lifestyle and who value authenticity and traditions.
 
The Product
Feta, the pure, the authentic white cheese made the traditional way, full of health benefits.
Comes in cubes, inside a glass jar to make it easy for consumption which makes it a friendly
product to new triers. Feta Lepanto is the new trend of healthy lifestyle, a premium delicacy for those who are willing and able to appreciate quality and fine goods.
 
The Concept
A combination of the old and the new, of traditional and new trends.
The premium, the authentic, the actual white.
 
The Creative Rational
 
The logo is of a vintage style but the rest of the package design is of a minimal, hip style
with simple lines to project the aesthetics of the now.
Sketches of farm animals who can talk project the healthy, the fresh as well as the fun & friendly
ethos of the easy-to-try product.
The colour palette is based on white and black, to symbolize both the purity as well as the high-end
orientation of the product. The use of blue as a secondary colour is there to symbolize the land of origin, Greece.
 
 
 
Concept & Design: Sophia Georgopoulou
www.sophiag.com
 
Tagline & Copy: Evita Skourleti (All That)
www.allthat.gr

www.lepantodairies.com
 
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
lepanto feta cheese greek cheese cubes Food White jar dairy products graphic design greece sophia georgopoulou design www.sophiag.com mediterranean food greek salad milk sheep
Photographer: Marios Theologis / Math Studio
www.mariostheologis.com
 
LEPANTO - the actual white
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Sophia Georgopoulou's profile

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Sophia Georgopoulou's profile
Athens, Greece

LEPANTO - the actual white

Lepanto - the actual white. Brand identity & packaging for the start up Lepanto Dairies, specialising in Greek traditional dairy goods. Feta Lepa Read More

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