Dani, come home after the game! Almost 20.000 views on Youtube in the first day.
THE CHALLENGE
All women were terribly scared as they saw approaching the European Football Championship in 2008. There will be endless nights when their lovers would meet other football fans, drink way too many beers and be raging when their favorite team lost. The tv set would become the center of their life and there would be not even one glimpse towards their girlfriends. Pepsi Light, the protector of real woman, had to intervene.
THE INSIGHT
It's hard to be a woman when his mind is only at football. Unless you're in the game!
THE CREATIVE IDEA
Talk football!
We created sayitwithfootball.ro - a website where women could learn ways of using football to their advantage. There they also could share experiences, success stories or win consolation prizes.
In order to launch the site we took advantage of the last match in the qualifiers which was broadcasted live by the national television. We sent on the field a desperate girl carring a message for her boyfriend.
RESULTS
The press jumped to the opportunity and made our streaker a celebrity in less than 48 hours: 14 tv news on all major tv channels, 20 press articles, 60.000 views on sports' websites, 51 articles on blogs and other sites, even a dedicated comic in the bestselling sport newpaper. The estimated advertising value was around 97.000 euros for an investment of under 5.000.
For this reason, the campaign was awarded Silver at the Romanian PR Awards in 2008.
An exhibitionist entered the football field during the Sportul - FC Brasov game. She will now be banned from entering any stadium for 2 years.
Sexy incident on the Sportul stadium. The stadium was taken under assault by a young woman wearing nothing but underwear and carring a message for her boyfriend.
It's for the first time that such an incident takes place in Romania.
