Illustration & website design
Jeunesses Musicales International has been organising musical camps under the name of Ethno for more than 12 years. The success of the project was a double-edged sword though: each of the 14 countries involved in the project had a different looking website, with diverging information and (sometimes) nearly impossible to use functionalities. It was time to bring some unity and coherence in all materials related to the Ethno activity and at the same time refresh their one-decade-old image.
Since Ethno works to promote folk music, I chose to use traditional, local instruments as the theme of the background illustration. Each country uses the same pattern, but with different instruments highlighted and a specific color scheme.