2Blu was a concept for a naturally flavored water company, inspired by a number and a color. I created the brand and designed the identity and packaging. The idea was for the bottles to come in an easy-to-carry package of four different flavors. With the bottles' unique see-through labels, this packaging was meant to stand out on shelves in specialty food stores. Do you 2Blu?

This project won the 2008 ADCNJ Smith Design Award.