Selezione Basica by MinimalDEsign
Brand Identity / Website / Social Media
 
Selezione Basica is one of the fashion brands owned by Emmegierre group. 
A distinctive feature of the brand is casual yet sophisticated style at the same time: concepts and minimal forms are processed using fine natural fibers that create stylish garments suited for less formal moments of the day. 

 
The brand expresses the best quality craftsmanship 100% made in Italy. 
Minimal has conveyed the image of the brand by creating a website in order to emphasize simplicity without losing his strong character. 
The mood is based on warm colors, chosen to best express the sense of pleasure evoked by shapes and materials of the collection. 

 
The brand shows itself at the 85th Pitti Immagine Uomo with a stand by Modoo. 
Invitations and web communication are managed by Minimal: the idea is to leave the web-contact not with usual business cards, but with a stamp directly on visitors’ hands. 

 
Minimal collaborates with Selezione Basica for more seasons: it realizes lookbook F / W 2014/2015 in collaboration with fashion photographer Erminando Aliaj and it creates invitations to the S / S 2014 season collection presentation at the showroom. 
 
Pitti Woman Invitation
Fall/Winter Collection Teasers
Photo shoot by Erminando Aliaj
 
 
 
 
(Website Preloader)
 
 
 
 
Website Layout
 
Responsive Layout
Selezione Basica
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Selezione Basica

Selezione Basica is one of the fashion brands owned by Emmegierre group. A distinctive feature of the brand is casual yet sophisticated style at Read More
19
740
0
Published:

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