Woolworths Food set out to offer a healthier snacking alternative. The Pop Chips range is heat and pressure popped, and the chip contains less fat than that of a fried crisp. Our concept follows this theme: the package design is fun and informative and together with the playful photography style communicates the light and crispy snacking experience.
Studio: Woolworths SA Creative Agency
Designer: Candice Overmeyer
Design Director: Brian Mtongana
Design Director: Brian Mtongana
Photographer: Malcolm Dare
