The wayfinding component of this project was the last to be designed, but first to be implemented. We wanted to make sure it followed informed decisions about the entire brand and story. We delivered a system that is clean, modern, and understated. There is an appearance of high-production value, but nothing ostentatious.

 

The system is simple and highly flexible, however, challenges arose applying our system directly to the glass without showing an adhesive on the backside. We also had to apply these to soft fabric panels mechanically, so they could operate properly and hold up over time.

 

Because no current system could meet all of our needs, we designed one from the ground up. The result is a wayfinding system that was less expensive to deliver, simpler for the client to use, more durable than other systems, and more flexible.

BHDP brought us in to design, produce and install integrated branding and wayfinding for the national law firm, Frost Brown Todd. We started with a brand audit and made a range of recommendations on how Frost Brown Todd could evolve their brand expression. We also used this exercise to inform the branding and wayfinding systems for all of their offices. How will our solution impact, respect or define a company-wide system?

 

Finally, we explored the balance between Company and Place before composing our final solution. Since this is a national firm that was built with strong, organically grown ties to the community, how much of the branding expressions are devoted to the company’s voice, and how much are devoted to showing their impact locally?