The National Centre for Writing is to become the new national body for literature, launching in 2016. A home for innovation, collaboration and literature development nationally and internationally, the National Centre for Writing required a brand identity to reflect the purpose of their organisation.

 

The new identity responds to one of the centre’s key objectives – a place where minds can meet. The mark is constructed from two pens meeting in a square which, in turn, creates an ‘N’ for National.

 

The case for support literature is designed to formally introduce the organisation, communicate its purpose and to help generate funding and sponsorship.