Sportspark, the largest indoor sports facility in the UK, required a new identity
We chose to launch Sportsparks new identity by featuring it at the heart of a new multi-media
advertising campaign. The campaign focussed on identifying a range of key USPs to demonstrate differentiation from Sportsparks competitors. For example, most sports centres require memberships,
however, at Sportspark you can turn up, pay and play.
A new range of printed literature showcases the diverse range of activities and sports on offer,
whilst the newly designed membership cards now have lanyards to reference medals.
and branded communications.
We chose to launch Sportsparks new identity by featuring it at the heart of a new multi-media
advertising campaign. The campaign focussed on identifying a range of key USPs to demonstrate differentiation from Sportsparks competitors. For example, most sports centres require memberships,
however, at Sportspark you can turn up, pay and play.
A new range of printed literature showcases the diverse range of activities and sports on offer,
whilst the newly designed membership cards now have lanyards to reference medals.
