Client: Wrigley’s Extra chewing gum

Client’s brief: To raise awareness that chewing Extra after every meal cleans teeth.

Creative: The issue is toothpicks damage teeth. Yet Vietnamese still use them to clean their teeth after every meal. Our idea draws attention to that. We choose an illustration execution to appeal to the young target audience of Extra. The comical visual suits the brand personality of Extra, which is urban, young and quirky.

Client: Vinamilk’s Vfresh Aloe Vera

Client’s brief: To raise awareness of Vfresh Aloe Vera’s Tree Fund “1 million trees for Vietnam” and to encourage people to plant more trees.

Creative: This idea demonstrates the benefit of trees through a visual metaphor. 

Client: Lipton Pyramid Tea

Client’s brief: To raise awareness of Lipton Pyramid Tea and its unique flavors.

We thought deeply about tea and what it means to tea-drinkers.
The insight: We all have our favorite kind of tea. We drink it because of the taste, the benefits or the image. Our idea visualizes this strong insight. 

Client: Barona Spice Sauce

Client’s brief: To raise awareness about Barona Spice Sauce, made from 100% natural ingredients.

The issue: Vietnamese cooking requires lots of spices. Knowing which spices to use, and the right amount of them, is an art. With Barona Spice Sauce, it’s easy. Our idea highlights that.

A cochinchin gourd is a very exotic fruit. Barona helps consumers ‘make sense’ of such an enigma.