2018 Tropicana Twister
Background
Twister is losing market share because of the increase in number of health-conscious consumers who think the product lacks of naturalness. -> To associate Twister with naturalness.

Proposition
Drink natural, be natural.

Insight
I want to be my natural self, but different social contexts don’t allow me to be.

Big Idea 
Be your natural self.
2018 Tropicana Twister
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94
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Published:

2018 Tropicana Twister

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94
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Published:

Creative Fields