We created Magnets original brand back in 2011. Since then Magnet has grown increased its reach internationally. So, we were invited back to help them build a design kit to reflect breadth of the business services and also tackle design challenges that have come up over the years. We began the process with a visual audit to determine what still works, what needs replacing, and any addition design components to create. Following this phase was design development of all Magnet’s look & feel graphic elements. A guidelines was produced to put some rules in place for using the brand elements with visual inspiration for the marketing team.