Brand Identity and Strategy
Three project for Banca Intesa, Barbie and Tampax
Three project for Banca Intesa, Barbie and Tampax
The three projects want to create a new brand identity and strategy for three different company: Banca Intesa, Barbie and Tampax.
The bank checkbook shows all the possibilities and helps Banca Intesa can give to its clients, in order to show a friendly face and approach.
The storybook for Barbie is a moodboard to communicate the innocence and dream desire of the young clients of the famous brand.
The Tampax kit is an ironic bag where keep all the taboo symbols of teenagers girls, and making also tampons an ironic icon.
