An attempt to self promote and to show that real creativity comes from inside. You need to add some emotion, "a piece of you" so that it can reach the right people. It doesn't have to be just commercial.

 

Sometimes, you have to fight some hard battles so that your idea get respect.

The picture has some drama and delivers the idea of hard work, perfect for this kind of job. 

 

And , of course, because of my type lettering fetish, I had to go all in.