In my Design Studio II class, we were given the assignment of developing a branding strategy for a specific company of our choice. This project was a joint collaboration of four other individuals--Crystal Lam, Donhae (Donna) Koo, Faye Cruz, and Ryan Prinz.
With the choice of seven different hypothetical companies, we chose Center FOcus, a company that provides a space for working people to unwind and take a power nap during the workday in NYC. We were given a brief description of the company's identity; from which, we brainstormed and collaborated on the visual elements of the brand.
Referencing James Turrell and organic shapes and forms, we worked hard on getting the logo of the brand to integrate our various visions of the brand. We thought James Turrell to be appropriate inspiration to our brand because of his work with light and color and his use of the "ganzfeld effect" of a snow bilndness effect to induce relaxation in his audience.
WIthin our branding strategy, I developed the iPhone app with a two-part function. First and foremost, this app will give the user the ability to learn more about our company and entice them to engage in our subscriber services.
As a subscriber, the user will have access to our reservation services and personalized log, in which the user can log their day-to-day mood, energy, and sleeping patterns.
The idea behind this log service is to also encourage the user to meet with our focus consultant, who will analyze the subscriber's data and work with the individual to optimize his or her ability to focus and utilize their time more efficiently.
