Working for traditional brands has the upside of having a strong story always at hand. The 170 years’ anniversary of Pilsner Urquell was therefore a great opportunity to reveal some of the secrets of the world’s first Pilsner. And because the brew is still processed the same way as it was in 1842, we could use the stylization of the 19th century to spice things up.
What our efforts resulted in was an interactive walk- through game, where you could become the witness to the very first Pilsner brew. You could learn not only the unique mastery of the chief brewer, but also some historical context. Also, you could win some beer, which is always good. And the lucky ones could brew their own batch of Pilsner special, which is even better.
• Combination of storytelling and interactive game
• Designed in full Flash in 1840’s style
• Supported by digital campaign – banners, newsletter, blog etc.
MY ROLE IN THIS PROJECT: COPYWRITING
Case study: http://youtu.be/2olVUhVlRHQ
