There are a lot of film adaptations. You can see vampires, zombies, classic novels, comics even porn in the cinemas. Many people don't know that this is an adaptation and they don't need to wait for a movie release (fans of the TV shows also may not wait for the next episode).
Martinus bookstore wants to prevent this situation.
We created banners for every movie based on the book and people can see them only in specific trailers.
MY ROLE IN THIS PROJECT: EVERYTHING FROM IDEA TO FINAL BANNERS
You can read a campaign story on my blog (only Czech version).
